Advertise
Advertise across the network
Reach readers across a network of independent news publications with one buy. 24World Media sells display advertising and sponsored content across its own brands, plans campaigns with the same team that runs the publications, and labels every commercial placement in public.
Products
- Display advertising. Standard leaderboard, sidebar and in-content positions across network publications, including the prominent position above the masthead on participating titles.
- Sponsored features. Articles written to our editorial guidelines, published on named publications, and labelled as sponsored — with commercial links handled under search-engine guidance.
- Section sponsorships. Topical alignment across the network’s news, politics, business, legal and regional coverage, for brands that want a subject rather than a single page.
- Network distribution. For announcements that need to run as placements across multiple titles, distribution and advertising can be planned together — see Distribution.
Brand safety
Advertising is kept separate from editorial. Sponsored material is labelled, commercial links follow search-engine guidelines, and we do not sell placements that imitate news coverage. Publications in the network are being rebuilt to one standard — original content, named authors, no copied feeds — because an advertiser’s name sits next to whatever surrounds it. If a placement would not survive being labelled, we will not run it.
Reporting
Campaigns are reported with the placements a client can open: the publications, the live URLs and the dates they ran. Where a campaign includes distributed content, every placement link is recorded against the story in our manifest and can be re-checked after delivery.
Rates and availability
Rates depend on the publications, positions and dates involved, and inventory on rebuilt titles changes as outlets relaunch. Use the Contact page and choose “Distribution / advertising” for the current rate card and availability. Tell us the audience and the outcome you need; we will tell you plainly whether the network is the right buy.
How campaigns are planned
Tell us the audience, geography and outcome you need. We propose the publications and positions that genuinely fit — including telling you when the network is not the right buy — confirm dates and labelling, and schedule against the rebuilt titles’ live inventory. Creative can be supplied by the client or produced as a sponsored feature by our desks; either way, commercial material is reviewed before it runs so there are no surprises on publication day.
What we will not sell
We do not sell unlabelled advertorial presented as news, placements on anonymous site lists, guaranteed rankings, or coverage in our newsrooms’ editorial judgement. Those refusals are what keep the labelled inventory valuable: readers can tell the difference, and so can search engines.